Why Storytelling is Important for your Business [and why it works]

Why Storytelling is Important for your Business [and why it works]

Have you ever dipped your toe into a new Netflix show on a whim, with the full intention of watching one episode... only to find yourself four hours later binge-watching episodes back-to-back until 2 am?

News flash: We all have.

Why does this happen? Well, when we encounter a compelling story, we can’t help but be drawn in.

[Podcast] Strategic Storytelling Techniques on The Dan Hodgins Show

“Strategic storytelling” and “brand storytelling” are commonly used marketing terms these days, but how familiar are you with actually applying storytelling techniques in your marketing campaigns? Furthermore, have you been intentional with the story and positioning you are creating for your brand?

Listen to my interview on The Dan Hodgins Show where Dan and I discuss the differences between a “Foundational Story” and a “Story Narrative” and I break down an actionable storytelling framework that you can apply in your business immediately. Dan is also the founder of Design Butler, a company which provides unlimited graphic design at a flat rate for fast growing organizations.

I hope you enjoy the conversation!

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